Echo Park

The current used car buying industry has an existing reputation for being tedious, lacking transparency, and instilling distrust between all the parties involved. But what if there was another way? A way that leveraged the power and convenience of the digital channel and simplified the whole process from end to end. A way that puts the customer in control to sell and purchase whenever, wherever, and however they like.

The goal was to shift the power and control to the customer, enabling them buy or sell a car, however, whenever, and wherever they wanted.

We combined simple “skimmable” content, easy on/off toggles, and transparent pricing into every detail.

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